As Nigerian music continues to dominate the global stage, many Nigerians in the diaspora are reconnecting with their roots, using music to promote and represent Nigeria and African culture worldwide.
One of such talents is Precious Ebie Onungwe, popularly known as Presh. The young and vibrant Canada-based Nigerian, who has built a successful career as a petrochemical engineer, has stepped away from engineering to return home and pursue his lifelong passion for music.
Now an upcoming artist with a debut single already out and an album set for release before the end of the year, Presh shared insights on what fans should expect from his forthcoming project.
According to him, the Nigerian music industry is highly competitive, filled with stars who have already established their presence. To stand out, Presh believes in building the right team, trusted professionals ranging from producers to cinematographers, alongside a solid promotional strategy.
Speaking on his choice of producer, he said:
“I chose D-Tuns because he is well-known, trusted, and has produced many of Nigeria’s top hip-hop artists. With his experience and my God-given musical talent, we can create something that will resonate globally, not just in Nigeria.”
Presh revealed that his deep love for African culture is the driving force behind his decision to fully embrace music.
“Being proud of the African in me is my biggest motivation. I love our culture, beliefs, food, and language, and I want to showcase that on a global stage. I don’t rely on drinking, smoking, or any form of enhancement for inspiration. If you ever see me drinking something, it’s water.”
He also announced an upcoming collaboration with Mr. Real, with the music video scheduled for shooting immediately after the audio is completed. Describing his sound, he said:
“My music is pure Africaness. I want listeners to feel Africa in everything I create, my sound, my style, and my way of life.”
When asked about his role models, Presh mentioned that he admires artists like Flavour and Burna Boy. On whether he would return to engineering if the music industry doesn’t pay off, he responded confidently that his music is here to stay and also as an engineer that is not lazy at his job….engineering work is always there.”
Presh assured fans that they can expect powerful, authentic African sounds in his upcoming album titled “Africaness to the World.”