FIDELITY BANK LAUNCHES “BUNDLES OF JOY” INITIATIVE TO SUPPORT CHILDREN WITH SPECIAL NEEDS

Fidelity Bank Plc has unveiled the Bundles of Joy programme, a pioneering initiative designed to support children with special needs and their families. The programme aims to provide enriching activities for the children while addressing the emotional and psychological needs of their parents and caregivers.

 

The first session was hosted at a dedicated facility in Lekki, Lagos, over the weekend. Welcoming participants, Dr. Meksley Nwagboh, Fidelity Bank’s Divisional Head of Brand and Communications, highlighted the bank’s commitment to inclusivity and meaningful community engagement.

“Bundles of Joy is a vision of our Managing Director and CEO, Dr. Nneka Onyeali-Ikpe,” Nwagboh explained. “This initiative promotes an inclusive society by creating opportunities for children with special needs. While the children engage in mobility-enhancing and social skill-building activities, their parents and caregivers participate in workshops designed to equip them with practical skills and resources.”

The programme, part of Fidelity Bank’s Corporate Social Responsibility (CSR) initiatives, focuses on health and social welfare.

Parents and caregivers who attended expressed their appreciation. Joy Daberechi remarked, “The sessions have been incredibly insightful, helping me better care for my daughter. I’m grateful to Fidelity Bank for this opportunity.” Another parent, Deborah Eromokhodion, noted, “This initiative has been heartwarming, providing both practical support and a community of like-minded parents.”

The event concluded with gifts for children and parents, creating a joyful and uplifting atmosphere.

Families interested in joining the Bundles of Joy programme can register online at www.fidelitybank.ng/bundlesofjoy/, where they’ll provide details about their child’s needs. Special outings for participants will commence in January 2025.

As one of Nigeria’s leading financial institutions, Fidelity Bank Plc continues to champion inclusivity and community development. With over 8.3 million customers, 251 business offices in Nigeria and the UK, and numerous awards, including Best Bank for SMEs at the 2023 Euromoney Awards for Excellence, the bank remains dedicated to supporting underserved communities and fostering societal growth.

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