The Olowu of Kuta, Ọba Adekunle Makama Oyelude, has shed light on why many traditional rulers are often reluctant to support cultural advocates and organisations, despite their professed love for tradition.
Speaking on Wednesday, July 2, 2025, during a courtesy visit by the leadership of Ọmọ Yorùbá Àtàtà Socio-cultural Initiative (ỌYÀSI) to his palace, Ọba Oyelude noted that while admiration for Yoruba culture is widespread, genuine commitment to its promotion remains limited.
“Hundreds admire Yoruba culture, but not all are willing to make the necessary sacrifices to sustain it,” he said. “Many traditional rulers love culture too, but only a few go the extra mile to support those working to preserve and promote it.”
He observed that financial self-interest is a major factor, stating:
“Many people cherish culture but are unwilling to invest in it because they don’t see immediate personal gain. If it doesn’t bring them money, they won’t support it.”
The monarch emphasised the importance of assigning clear roles to stakeholders in the cultural sector and urged ỌYÀSI to engage traditional rulers more strategically, especially in Oyo State, where the 2025 edition of the World Headdress Celebration is scheduled to hold.
Commending the initiative’s convener, Ọlawale Ajao, for his dedication and foresight, Ọba Oyelude stated:
“You’re thinking in a direction many overlook. Your drive for UNESCO recognition is bold and achievable. Keep pushing, you have my full support.”
The World Headdress Celebration, first held at the Lekan Salami Stadium, Adamasingba, Ibadan, will return to the same venue this year on December 28.