~By Oluwaseun Fabiyi
Masterpiece Homes Development and Gardens Limited recently witnessed a milestone event with the official signing of celebrated Nollywood actress Joke Lawal as their new brand ambassador, entering into a lucrative three-year contract that establishes her as the face of the prominent real estate giant in Nigeria and Africa, held at the Masterpiece Homes Development and Gardens head office in Lagos.Adding more value to the phase of Masterpiece Homes Development and Gardens Limited and Nigerian real estate development.
Masterpiece Homes Development and Gardens Limited, a distinguished Nigerian real estate brand, is pleased to announce its new brand ambassador, Joke Lawal, a highly respected and dynamic Nollywood actress, who has secured a significant three-year contract complete with necessary amenities.
The grand unveiling ceremony represented a major milestone in the company’s expansion, while also recognizing Nigeria’s dynamic real estate market, stressing the significance of indigenous and diaspora investment in real estate, and strengthening the business’s reputation throughout the country
The landmark signing of esteemed Nollywood actress Joke Lawal as Masterpiece Homes Development and Gardens Limited’s brand ambassador took place at the head office on Friday, the 22nd of August, 2025, formally recognizing her as Masterpiece’s brand ambassador, in a grandiose ceremony marking a significant milestone within the company’s year-long celebration and preservation of Nigerian Masterpiece heritage, and a major stimulus to the real estate industry
An electric atmosphere prevailed as the official signing and unveiling ceremony of Nollywood actress Joke Lawal as Masterpiece Homes Development and Gardens Limited brand ambassador got underway, marked by the presentation of a symbolic Masterpiece T-shirt featuring the company’s name and logo, and the signing of paper documentation between Nollywood actress Joke Lawal and the company chairman, Prophet Oladele Israel, accompanied by the group managing director, Mr. Emmanuel Oladimeji.The emotional moment was welcomed with cheers and applause from attendees, marking a significant milestone in the brand’s journey.
In a heartfelt address, the company’s chairman, Prophet Israel, and Group Managing Director, Mr. Emmanuel Oladimeji, shared their profound joy and pride in the company’s accomplishments. “We never envisioned that this day would arrive so soon. Notwithstanding the challenges, Masterpiece Homes Development and Gardens remains a trailblazer in the real estate industry, and our newly signed brand ambassador has been a source of pride for us,”
Popular Nollywood actress Joke Lawal, newly signed as the brand ambassador of Masterpiece Homes Development and Gardens, expressed her enthusiasm; her voice was filled with emotion and unending joy.
The brand ambassador unveiling ceremony showcased vibrant performances by well-wishers and passersby attired in colourful company-branded T-shirts. The event was attended by notable dignitaries from Lagos and its surrounding environs.
Masterpiece, with its long-standing reputation for genuine business acumen in Nigeria, has consistently trailblazed and excelled among its contemporaries, becoming a revered symbol of national pride, providing a legitimate and trustworthy real estate hub that connects authentic paper documentation and history.
During his keynote address, the Group Managing Director, Mr. Emmanuel Oladimeji, commended the innovative strategy of appointing a brand ambassador for a three-year tenure, stressing that Masterpiece Homes Development and Gardens represents more than a conventional real estate company in Nigeria; it embodies a celebration of our heritage, resilience, and creativity as Nigerians. The newly appointed brand ambassador will assume a pivotal role in our business operations, enhancing our value chain while upholding a genuine real estate industry for future generations.
The company’s chairman, Prophet Israel Oladele Ogundipe, emphasized the importance of youth participation in Nigerian real estate businesses for long-term viability. Meanwhile, the new brand ambassador, Actress Joke Lawal, praised Masterpiece Homes as a “trailblazer in real estate entrepreneurship” that successfully bridges the gap between legitimacy and innovation. “This brand Ambassador unveiling represents a strategic transformation, marking a bold step toward redefining the real estate sector in Nigeria,” she said. “Masterpiece Homes” is not just an ordinary real estate company in Nigeria; it is a groundbreaking celebration of the company’s robust identity and dependable people, also underscoring the profound vision driving the brand.
Undoubtedly, Masterpiece Homes Development and Gardens are committed to bridging the gap between Africa’s thriving real estate market and diaspora Africans, particularly Nigerians, who are eager to invest in the continent’s future while building generational wealth. Preliminary figures from the ongoing Gross Domestic Product (GDP) and Consumer Price Index (CPI) indicate that real estate has surpassed oil and gas as Nigeria’s third-largest sector. Additionally, real estate ranks behind crop production and trade, which have become Nigeria’s largest and second-largest sectors, respectively. As emphasized by the Group Managing Director, Mr. Emmanuel Oladimeji, during his opening remarks, “The value of Nigerians in the diaspora owning homes in the country is accentuated. By developing a system that streamlines this process, a win-win situation is created, facilitating convenient homeownership within a vibrant real estate ecosystem.”. He pointed out the importance of recognizing top real estate companies, such as Masterpiece Homes Development and Gardens Limited Homes.
The accomplishment of this event’s objectives was enabled by Company Chairman Prophet Israel Oladele Ogundipe and Group Managing Director Mr Emmanuel Oladimeji, who operated under the guidance of the team management.As stated by Mr. Emmanuel Oladimeji, the successful launch of the company’s brand ambassador has already sparked plans for future accomplishments that will propel the company to new heights and broaden its scope.
Oluwaseun Fabiyi, the official media consultant for the company, writes from Lagos.